|Associate of Applied Science in Business|
Specialization in Marketing
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Marketing is dynamic — it’s about finding out what consumers want, designing and pricing it right, convincing consumers to purchase it and delivering the product at the right time and place. If you look behind the scenes, marketing involves a number of challenging tasks: researching, designing, promoting, retailing, wholesaling, transporting and warehousing. It’s an action-filled, up-to-the-minute career that offers you the opportunity to work with a diverse group of exciting people.
Are you a problem-solver who wants a stimulating work environment? Do you want a job that’s challenging, fast-paced and rewarding — both mentally and financially? Are you interested in finding out why people buy the things they do? Think of a career in Business Marketing!
Studying business marketing can help you gain valuable knowledge in areas such as:
- Consumer demand
- Store location and layout
- Consumer behavior
- State and federal laws in marketing
- Business ethics
- Interpersonal skills
• Customer service
|• Market research|
• Public relations
• Small business
• Store management
Or are you a person who’s interested in fashion and also has a head for business? Fashion Marketing is a mix of activities that identifies consumer needs, develops fashion-related products and concentrates on pricing, distributing and promoting them effectively to consumers. It’s the business side of fashion — combining general business principles with ambition, creativity and enthusiasm — emphasizing wholesale, retail and promotional levels of the fashion business.
Since fashion is everywhere, so are career opportunities in fashion marketing. Graduates work in a variety of fashion settings including manufacturers, regional fashion market centers, retail stores, product development organizations and display companies.
Fashion marketing emphasizes a well-rounded skills set for its graduates, including strong communication skills, leadership ability, initiative, high degree of motivation and energy, analytical ability, good eye for trends and coordinating trends, ability to work with team members and management, computer skills and flexibility.
For Class Information: Howard College Catalog
- Department manager
- Assistant store manager
- Assistant buyer
- Distribution planner
- Product development trainee
- Showroom sales representative
- Retail sales coordinator
- Merchandising assistant
- Visual merchandising assistant
- Personal shopper